In todays multi-media rich environments the ability to attract and retain customers within the travel and Hospitality industry is very competitive. Consumers have multiple platforms and devices that they can use to find what they want, when they want it, how they will get it, and where ever they are. Being able to tap into why a potential customer decides to visit your site is the key to our modern day market place.
Attention is the first step down the road to action (AIDA), so by using Adobe Photoshop and Adobe Flash one can create an eye catching and interactive experience for the viewer. The travel and hospitality industry is about unique places and landscapes that need to be reflected within their respected social media outlets. The ability to create desire for one to visit these places through the media is a nessesity only achieved by the use of malipulated and inhanced imagery.
In the industry of travel & hospitality it is important to design a site that is easy for the visitor to navigate. The better the usability of a site the easier it is to retain the visitor and tell them what to do. By standardizing website design and HTML there can be a consitency in how web pages are seen.
Social Media apps such as Instagram and Pinterest have the ability to show and tell users what is available to them by way of travel and leasure. Facebook and Twitter have been great tools for people to share and connect with others that have a simular interest in activities. Many organizations have become leaders by taping into this community and allowing their customers a voice to speak about experiences.
The development of new technologies has changed the way people communicate, and as a result a change in "product-oriented marketing" to "people-oriented marketing. With so many choices for consumers to find information a new marketing model is emerging. AISDALSLOVE (Attention, Interest, Search, Desire, Action, Like/Dislike, Share, and Love/Hate) is a contemporary chain of marketing that truly represents our modern day.
Attention is the first step down the road to action (AIDA), so by using Adobe Photoshop and Adobe Flash one can create an eye catching and interactive experience for the viewer. The travel and hospitality industry is about unique places and landscapes that need to be reflected within their respected social media outlets. The ability to create desire for one to visit these places through the media is a nessesity only achieved by the use of malipulated and inhanced imagery.
In the industry of travel & hospitality it is important to design a site that is easy for the visitor to navigate. The better the usability of a site the easier it is to retain the visitor and tell them what to do. By standardizing website design and HTML there can be a consitency in how web pages are seen.
Social Media apps such as Instagram and Pinterest have the ability to show and tell users what is available to them by way of travel and leasure. Facebook and Twitter have been great tools for people to share and connect with others that have a simular interest in activities. Many organizations have become leaders by taping into this community and allowing their customers a voice to speak about experiences.
The development of new technologies has changed the way people communicate, and as a result a change in "product-oriented marketing" to "people-oriented marketing. With so many choices for consumers to find information a new marketing model is emerging. AISDALSLOVE (Attention, Interest, Search, Desire, Action, Like/Dislike, Share, and Love/Hate) is a contemporary chain of marketing that truly represents our modern day.